OUR STORY
2012
THE BEGINNINGS
Fed up with lousy fitness gear and ridiculous customs fees, we decided to shake things up. The market was full of cheap, uninspired products, with brands that felt empty and directionless. We weren’t about to settle for that. Our mission? To craft top-notch equipment that not only performs but also represents something real, pushing back against the bland and ordinary.
If it Doesn't Work, Fix it.
In 2012, Vincent and Martin decided to build their own gym in the back shed of their parents' house but soon realized they couldn't afford a good squat rack. So they built one. Their early version of the J72 squat rack was made entirely by hand, from drilling and cutting to welding and painting. After a few in-house training sessions, their first order came from a friend who wanted a custom squat rack with a pull-up bar. From there, demand grew rapidly. The brothers then invested $1,000 to convert the shed into a workshop, complete with a paint room that reached temperatures of up to 50 degrees Celsius in the summer. In the fall of 2012, a business partner offered them access to a 5,000-square-foot warehouse and professional tools, allowing them to expand their operation and improve their products. This was only the beginning.
2012
THE BEGINNINGS
Fed up with lousy fitness gear and ridiculous customs fees, we decided to shake things up. The market was full of cheap, uninspired products, with brands that felt empty and directionless. We weren’t about to settle for that. Our mission? To craft top-notch equipment that not only performs but also represents something real, pushing back against the bland and ordinary.
If it Doesn't Work, Fix it.
In 2012, Vincent and Martin decided to build their own gym in the back shed of their parents' house but soon realized they couldn't afford a good squat rack. So they built one. Their early version of the J72 squat rack was made entirely by hand, from drilling and cutting to welding and painting. After a few in-house training sessions, their first order came from a friend who wanted a custom squat rack with a pull-up bar. From there, demand grew rapidly. The brothers then invested $1,000 to convert the shed into a workshop, complete with a paint room that reached temperatures of up to 50 degrees Celsius in the summer. In the fall of 2012, a business partner offered them access to a 5,000-square-foot warehouse and professional tools, allowing them to expand their operation and improve their products. This was only the beginning.
2012
For months, our days were all about school, then grit: Vincent welding and Martin drilling in the backyard shed.
First Gorila weightlifting platform, ready to be hand-painted in the 85F garden greenhouse.
Our second squat rack, which would later become the J90.
After that, we said yes to everything, going wherever the work took us—100% custom.
Martin in the shared 2000 sq ft warehouse back in Boucherville, Quebec.
The 2012 Delli Fraine kicked off our event journey—weekends of assembling, disassembling, and hauling gear for free, all for visibility. We did this until about 2017.
2013-2020
By the end of 2013, we moved into a new 2000 sq ft warehouse in Chambly, Quebec—no air conditioning in the office, but a new plasma cutter that sped up product design.
In 2015, co-owner Martin competed at the Crossfit Games as part of the CrossFit Plateau 2 team.
2014 through 2016 was the Zoo Battle era, bringing the competitve event to another level in New Brunswick, Ontario and Quebec.
In 2017 and 2018, big brands took notice, leading to collaborations with Lululemon, New Balance, and professional teams like the Montreal Alouettes, Utah Warriors, and Edmonton Elks.
2021 to Today
The HQ
In 2021, while it was a tough time for many, the surge in home gym demand led us to move to our new 25,000 sq ft headquarters in Saint-Pie, Quebec, Canada.
The Jungle
In 2023, we found the perfect partner in Nicolas and transformed our showroom into a functional fitness gym, The Jungle.
The Brothers
Vincent and Martin. The future? More Canadian-made products, more eco-friendly initiatives, and even bigger things to come.
Made in Canada
Buying Canadian-made means supporting local jobs, fair wages, and top quality. It cuts down on carbon footprints and builds a stronger economy. We'll always keep our margins low on those products to offer competitive prices.
